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Social Media Wellness Influencers Drive Magnesium Supplement Sales


Social Media Wellness Influencers Drive Magnesium Supplement Sales

Magnesium supplement sales are getting a boost from social media wellness influencers. 


It’s become a staple of nighttime routines with promises to reduce stress and anxiety, sustain energy levels, and improve brain health. 


But there is more to this supplement trend than viral TikTok videos.


Magnesium deficiency is a silent epidemic. A 2018 study in the The Journal of the American Osteopathic Association estimated up to half of Americans are deficient in magnesium. 


"Magnesium is a pretty prevalent deficiency out there … and nobody really talks about it," Joel Totoro, a registered dietician and Director of Sports Science at vitamin and supplement brand Thorne, told USA Today


Despite its prevalence, magnesium deficiency is often overlooked, leading to potentially serious health complications, ranging from muscle cramps to heart disease. 


To counteract these side effects, health-conscious consumers are turning to magnesium supplements in various forms, including pills, powders, and chewables. 


This increased demand is an opportunity for supplement brands.


This article offers practical insights into magnesium supplement manufacturing, equipping you with the knowledge needed to navigate this growing market and position your supplement brand for success.


Inside The Magnesium Supplement Trend 


The magnesium supplement market is anticipated to reach US$ 129.66 million in 2031. Let’s take a look at what’s fueling this trend so you can manufacture a supplement your target market wants to buy. 


What is Magnesium?


Magnesium is a mineral often referred to as “the spark of life” because it keeps our bodies running smoothly. It is involved in more than 300 biochemical reactions in the body, including muscle and nerve function, protein synthesis, blood glucose control, and blood pressure regulation. 


Magnesium also contributes to the formation of bones and teeth, supports the immune system, and helps convert food into energy.


Magnesium Supplements Benefits


It is estimated as many as 50 percent of Americans are deficient in magnesium, causing symptoms such as muscle cramps, fatigue, and irregular heartbeat. 


While symptoms may not always be immediately attributed to magnesium deficiency by consumers, as a supplement brand, you can inform your client base to increase market share. 


Consider these magnesium supplements benefits when positioning your product: 


  • Muscle Relaxation: Magnesium helps relax muscles, reducing tension and preventing cramps.


  • Energy Production: Magnesium is crucial for converting the food we eat into energy. This process helps support overall energy levels and endurance, which are important for staying active and alert throughout the day.


  • Bone Health: Magnesium aids in bone formation and density, promoting skeletal strength and integrity.


  • Heart Health: Magnesium plays a vital role in maintaining a steady heartbeat.


  • Stress Reduction & Mood Improvement: Magnesium promotes relaxation and alleviates stress by helping to regulate neurotransmitters in the brain associated with mood and anxiety. This can cause a calmer state of mind, making it easier to cope with the stresses of everyday life.


  • Improved Sleep: By facilitating relaxation and reducing stress, magnesium helps create the ideal conditions for falling asleep easily and enjoying uninterrupted rest throughout the night. 


  • Digestive Health: Magnesium aids in muscle contractions in the digestive tract, promoting regularity and healthy digestion.


  • Blood Sugar Regulation: Magnesium helps improve insulin sensitivity, contributing to balanced blood sugar levels.


  • Headache Relief:  Magnesium can help reduce both the frequency and intensity of headaches, including migraines. 


The good news is that consumer awareness of magnesium's importance is growing. 


The magnesium supplements market has experienced steady growth in recent years, with an estimated value of US$107.03 million, projected to reach US$129.66 million by 2031. 


Target Audience for Magnesium Supplements


Factors such as the increasing prevalence of magnesium deficiency, a rising interest in preventive healthcare among consumers, and the surging popularity of supplements among the aging population contribute significantly to market expansion.


  • Athletes: Athletes are a prime demographic for magnesium supplements due to its pivotal role in muscle function and energy production. Many athletes integrate magnesium into their routines to aid in exercise recovery, alleviate muscle cramps, and optimize performance.


  • Holistic Health Advocates: Magnesium fits perfectly with the holistic health trend, attracting people who want all-around wellness solutions. Known for its heart health and stress-relief benefits, magnesium is used in many different health areas, just like omega-3 fatty acids are known for boosting overall health and energy.

Magnesium Supplement Types


illustration of Magnesium Supplement Types, spray

As the demand for magnesium supplements continues to grow, manufacturers are introducing innovative and convenient formats to appeal to a broader consumer base.


Magnesium Supplements Gummies: With a variety of flavors available, such as fruity or citrusy options, gummies make supplementing with magnesium not only convenient but also enjoyable. This makes them particularly appealing to those who may find traditional supplement forms less palatable or harder to swallow.


Magnesium Supplement Liquid: Liquid magnesium supplements provide a fast and efficient way for the body to absorb magnesium, making them ideal for individuals who prioritize fast results. Because they are already in liquid form, the magnesium is readily assimilated by the body, allowing for faster absorption compared to other supplement forms like pills or capsules. 


Magnesium Spray: Magnesium spray has gained attention on platforms like TikTok, with users praising its potential benefits for sleep support and muscle soreness relief. It can be applied topically by rubbing it onto the skin or spraying it directly. However, research on its effectiveness is limited.


Magnesium Oil: Magnesium oil, made by combining magnesium chloride flakes with water, is another topical option. It can be applied to the skin and is purported to offer similar benefits to oral supplementation. Despite its popularity, more research is needed to fully understand its effectiveness.


Magnesium Supplement Powder: Powdered magnesium supplements offer flexibility in how they are taken, allowing users to adjust their dosage according to their individual needs. Additionally, because the powder can be mixed into beverages or added to foods, it seamlessly integrates into daily routines, making it convenient for users to incorporate into their diets without any hassle.


More people are shopping online for different kinds of supplements, which means there's a huge market waiting to be tapped. To seize this opportunity, brands should offer a wide variety of magnesium supplements and use smart digital marketing to connect with customers.


How to Manufacture a Magnesium Supplement 


Manufacturing a magnesium supplement involves several steps to ensure proper dosing and optimal absorption by the body. When dietary changes alone aren't sufficient to meet magnesium needs, supplements become necessary.


Two common types recommended for their high absorption rates are magnesium glycinate and magnesium citrate.


Formulation: The first step is to determine the formulation of the supplement. This involves selecting the type of magnesium compound, such as magnesium glycinate or magnesium citrate, deciding on the appropriate dosage per serving, and if necessary adding flavors and colors depending on the supplement’s presentation.


Quality Ingredients: Quality is paramount when manufacturing supplements. High-grade magnesium compounds are sourced to ensure purity and effectiveness. These compounds are typically obtained through reputable suppliers who adhere to strict quality control standards.


Dosage Accuracy: One challenge with magnesium supplementation is the potential for gastrointestinal side effects, such as diarrhea or bowel discomfort. 


To mitigate these issues, formulations should be designed to minimize gut irritation and promote smooth digestion. Magnesium glycinate is best for individuals with sensitive stomachs due to its gentle absorption and low likelihood of causing digestive upset.


Accurate dosing is critical to ensure users receive the intended benefits without adverse effects, which is why choosing a trusted supplement manufacturer is so important to the success of your product. 


Testing and Quality Assurance: Throughout the supplement manufacturing process, rigorous testing must be conducted to ensure product quality, purity, and potency. This includes testing raw materials for contaminants, conducting in-process checks to verify dosage accuracy, and performing final product testing to confirm label claims.


Packaging and Labeling: Once manufacturing is complete, the supplements are packaged in appropriate containers and labeled with dosage instructions, ingredient lists, and other essential information. Clear labeling helps consumers make informed choices and use the product safely and effectively.


Find a Supplement Manufacturer


To manufacture high-quality magnesium supplements that meet consumer needs and regulatory standards, partnering with a reputable supplement manufacturer is essential. 


A trusted supplement manufacturing partner can provide expertise in formulating, sourcing quality ingredients, and ensuring precise dosing for optimal product efficacy.


BevNutra is here to be that partner, offering comprehensive supplement manufacturing services tailored to your brand's specific requirements.


Our experienced team is dedicated to delivering top-notch products that meet the highest industry standards while providing exceptional customer service every step of the way. 


Schedule a complimentary supplement manufacturing consultation with BevNutra today and take the first step towards bringing your magnesium supplement to life.




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