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Dominating Supplement Trends in 2024

If you want to create your own supplement formula, the world of nutraceuticals is buzzing with excitement as we approach 2024. The supplement manufacturing industry is ushering in a wave of trends and exciting advantages in areas like stress relief, mood enhancement, cognitive function, energy boost, anxiety and depression management, and sleep aid.


These supplement manufacturing trends are capturing the attention of consumers and showing their growing popularity. Right now, some of the hottest categories in the nutraceutical industry include nootropics (cognitive enhancers), beauty supplements that work from the inside out, and products that support gut health.

But what's driving these trends? It's not only about the supplement ingredients; it's also about how consumers learn about and purchase their supplements. Social media influencers are playing a significant role in shaping the purchasing habits of their followers. These influencers promote supplements as part of a daily routine and a healthy lifestyle.


Consumers are no longer seeking basic nutrients like Vitamin D, magnesium, and iron; they want supplements that align with their daily wellness goals – think mushroom blends for an energizing morning coffee, greens to enhance a breakfast shake, a tasty probiotic chew, or electrolyte effervescent tablets for a refreshing post-workout drink. These products offer health benefits and fit seamlessly into the healthy lifestyles consumers are embracing.

2024 is poised to be a groundbreaking year for the dietary supplement industry. Now, let's explore some of the projected supplement trends for next year:




Sports Nutrition: A Booming Category

After the pandemic, there has been a stronger pursuit of health and fitness among Americans. This renewed focus on well-being has triggered a wave of innovation, introducing new product varieties and flavors to diversify the sports nutrition category. This category is diversifying, with significant sales growth in pills, powders, and functional beverages.


Supplements like collagen, once associated mainly with women's sports nutrition, are now expanding into beauty, bone health, and weight management categories. Clean-label claims and clinically validated efficacy are top priorities. Electrolyte products that offer refreshing flavors are gaining traction, appealing to a broad consumer base, including those interested in general health, beauty, and immunity. These products are available in various forms, including powders, effervescent tablets, and liquid formats. Consumers are seeking the perfect balance of essential elements to support their electrolyte levels, particularly as they lose fluids during physical activities. The importance of staying well-hydrated is gaining recognition across consumer segments, and this trend is expected to further extend into crossover categories such as general health, beauty enhancement, and immunity support.


Notably, the powder segment has become a thriving $7.29 billion industry. The outlook for the sports nutrition market seems extremely positive, with no signs of the growth momentum slowing down. This firmly establishes sports nutrition as one of the leading and most dynamic segments within the supplement industry.



Nootropics and Beauty-From-Within: Growing Categories


Traditionally, people relied on multivitamins as the go-to health supplement. However, two exciting and rapidly growing categories have emerged in recent times: nootropics and beauty-from-within supplements. These categories are gaining popularity and diversifying, making them more appealing to a wide range of consumers.


Nootropics are a category of supplements known for their cognitive health benefits, and recently, they have piqued the interest of students, seniors, and sports enthusiasts. While first-generation nootropics like caffeine and Ginkgo biloba laid the foundation, the latest generation of products, including combinations like L-theanine with caffeine, are gaining attention. These combinations are associated with feelings of calmness and heightened creativity. Additionally, creatine, a staple in the sports nutrition world, offers mental energy without the unwanted side effects of jitters and insomnia.

The beauty-from-within category is experiencing sustained growth across all age groups. Younger consumers are drawn to preventative solutions, while baby boomers seek products that improve fine lines, wrinkles, and hydration. This category has brought together the cosmetic and supplement industries to offer consumers an inside-out strategy for achieving visible, noticeable results. The solutions encompass elements from sports nutrition, immunity, gut health, and nootropics. Noteworthy ingredients in beauty-from-within supplements with proven clinical results include resveratrol, MSM (Methylsulfonylmethane), and a range of collagen technologies.


Gut Health: A Continuously Growing Category

Supplements supporting gut health have garnered attention for their potential to modify intestinal flora and offer numerous health benefits. The "biotic bundle" includes prebiotics, probiotics, and postbiotics, each contributing to gut health in unique ways. Probiotics, for instance, contain live microorganisms that positively impact the gut and beyond. Prebiotics support the growth of these beneficial bacteria while aiding their propagation in the gastrointestinal tract. Lastly, postbiotics are a relatively recent addition to the nutrition landscape. While there is ongoing debate regarding their precise definition, they typically encompass non-living probiotics, their constituents, and the metabolites they generate.


As scientific understanding of the microbiome's profound influence on our health continues to expand, this category is poised for sustained growth in the years ahead. It's worth noting that probiotics are particularly sensitive to heat and moisture, underscoring the critical importance of expert formulation, precise manufacturing processes, and meticulous packaging selection to ensure the creation of stable and effective products in this domain.



Herbs & Botanicals: The Rise of New Superstars

Projections indicate that this market will experience steady growth during the next decade. This expansion is primarily attributed to a growing population of health-conscious consumers and a rising demand for clean-label products in the pharmaceutical, food, and beverage sectors. Consumers are increasingly prioritizing their health and embracing preventative measures to enhance their quality of life. Consequently, botanical ingredients are gaining popularity in the food and beverage industry due to their high content of bioactive compounds and their ability to offer various health benefits.


The demand for botanical ingredients in the U.S. is rising for several important reasons. First, there's a growing interest in using natural and organic food ingredients, as people want healthier options. Second, the demand for sports nutrition is soaring across the country. As more and more fitness enthusiasts turn to supplements to enhance their performance, the botanical and herbs market is cashing in on the benefits.


The push for all things natural and organic is another powerful force, with consumers increasingly seeking out pure, untamed ingredients. But it's not just about what's in the products; it's also about who's making them. Supplement manufacturers and experienced supplement formulators are helping these botanical treasures reach every corner of the nation. These natural wonders are on a mission to transform our well-being, one clean label at a time.


Vitamins and Minerals: Customized Solutions

Forecasts predict a steady expansion of the worldwide market for vitamins and minerals during the next five years. This growth is being predominantly fueled by the increasing trend of self-care and a proactive approach to maintaining wellness. Moreover, a growing number of consumers are turning to self-medication for minor health issues, further contributing to the growth of the vitamins and minerals market. Additionally, as the elderly population increases, there is a rising demand for vitamins and minerals to meet their recommended dietary needs, given that they often fall short in their nutrient intake. This, in turn, is leading to a heightened demand for vitamins and minerals on a global scale.


Vitamins have traditionally been the foundation of dietary supplements, with more than half of US adults taking at least one vitamin supplement daily. In this market, supplement companies have a significant opportunity to create innovative, quality-driven products that cater to specific health concerns. Consumers are looking for customized vitamin solutions that address their unique needs rather than traditional multivitamins.

Magnesium, particularly, is enjoying rapid growth due to its potential benefits for mood support and immune system health. It's a versatile supplement that can be manufactured in various forms, from gummies and chews to drink mixes.



Supplement Trends

Create Your own Supplement Formula

Capitalizing on the projected supplement trends for 2024 requires swift action, innovative thinking, and a trusted partner like Bevnutra. At Bevnutra, we're not just chasing trends; we're creating them. We're the go-to choice for high-quality and innovative dietary supplement manufacturing and formulation services. Our goal is to help you save time, money, and stress. This lets you focus on delivering the next big thing in the nutraceuticals industry.

Don't miss out on the opportunities that 2024's supplement trends present. Contact us today to request a supplement manufacturing price quote to kickstart your journey toward innovation and success.

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